Building A Challenger Hotel Brand In An Extremely Competitive Market

  • 5 October 2019, 2:00 pm
  • 5 October 2019, 3:00 pm

Travel – once a luxury, now a commodity. In recent years, there’s been an influx of low-density boutique hotels popping up across countless cities around the world. With basic needs being met, affordable rates and a guarantee of cleanliness, some travellers have shed the luxury hotels for these smaller and less adorned accommodations to assure their peace of mind without breaking the bank. Having said that, it has given rise to extremely fierce competition and price wars as these hotels fight for a piece of the traveller’s pie. So what would make travellers more inclined to stay at one place over the other?

Enter citizenM, a big time disrupter in the traditional hotel industry, known for creating a luxury hybrid hotel for today’s modern travellers as it works to eliminate the frustrations of these same travellers. Join in on an in-depth chat with Toni Hinterstoisser, Vice President Asia of citizenM hotels, as he shares the brand’s approach to cut through the crowd and emerge victorious from its tech strategy, interior design aesthetic and unique communication lingo.


This session is presented by CitizenM


Entrance for this event is free. 


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