With the rise of social media influencers, brands have been jumping on board the influencer bandwagon by engaging these individuals to create eyeballs and raise the visibility of their brand. However, the pitfalls of becoming a paid influencer includes losing credibility for taking any and every job that comes their way and no longer becoming relatable to one’s audience, leading to a very jaded outlook. In this day and age of mass branding, it has become crucial for influencers to not only stay relevant but also stay real and true to themselves.
Join budding journalist and TV host Natalie Hussain and fitness enthusiast and heart warrior Sara Naser who have paved the way towards creating and maintaining an online brand persona that remains genuine and true to themselves. Understand how these dynamic ladies have built their identities based on their personal passions and interests, connect with their audiences and built the right network.
Knowledge and skills covered:
- Creating an online brand persona
- Understanding your audience
- Identifying your interests and building a network around that interest