Fundamentals of Influencer Marketing

  • 4 October 2019, 8:00 pm
  • 4 October 2019, 10:00 pm

The power of influencers continues to rise which has led to influencer marketing becoming an integral pillar of any marketing campaign. Join Haniff Hamzah – Johara Pagi Era radio announcer, TV host, event emcee and voice over talent – and Prem Anand – digital leader, storyteller, marketer and technology enabler – for this introductory influencer marketing workshop. Gain a better understanding of the potential of influencer marketing as he defines what it is, the current digital and influencer landscape in Malaysia, building a solid foundation for your influencer marketing campaign, identifying the different types of influencers, the basics of creating relationships with influencers and the dangers of the ever-prevalent “fakefluencers”.

This workshop is ideal for marketing and communications / PR professionals at all levels, business owners looking for an intensive crash course into influencer marketing, and even aspirational influencers looking to make a mark on the influencer sphere themselves.

Knowledge and skills covered:

  1. Understanding influencer marketing
  2. Planning an influencer marketing campaign
  3. Identifying the right influencers for your campaign
  4. Managing influencer relations

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