Motivations are powerful drivers of human behaviours and can lead to the formation of different habits. By understanding the science behind behaviours and habits, we can learn how to drive desired behaviours and get consumers engaged in products that result in long-term habits. Join gamification guru Sufiz Suffian in this workshop that focuses on the nature of human behaviours and habits, and how behavioural sciences can be inject in the design of habit-forming products.
Knowledge and skills covered:
- Learn the science behind behaviours and habits, and why they’re so hard to break
- Learn how to drive behaviours and build habits
- Understand why consumers get “hooked” on products and how companies build habit-forming products